Free Diagnostic Tool · 10–15 Minutes

The B2B Revenue Engine
Self-Assessment

24 diagnostic questions across the six stages of the Revenue Engine. See how you score against your peer set, identify exactly where your B2B marketing is leaking pipeline, and what to fix in the next 90 days.

📋 24 questions 🎯 6 maturity stages 📊 Peer-benchmarked priorities

What this assessment surfaces

Most B2B mid-market marketing functions don't have a marketing problem. They have an operating model problem. This 24-question self-assessment scores your function across the six stages of the Revenue Engine: the operating model behind 597% marketing ROI and 93% customer retention.

In about 10–15 minutes you will:

1. Position
2. Attract
3. Convert
4. Expand
5. Retain
6. Reinvest

Built from 25+ years of senior B2B marketing leadership and patterns observed across mid-market companies $20M to $500M in revenue.