Your Fractional
Chief Marketing Officer.
Senior executive marketing leadership, revenue accountability, and hands-on execution for mid-market B2B companies, at 30 to 50 percent of the cost of a full-time CMO.
Not a Consultant. Not an Agency. A CMO.
A fractional CMO performs every function of a full-time Chief Marketing Officer on a part-time basis. Here's what that means in practice.
Strategic Leadership
Marketing strategy, positioning, messaging, go-to-market plans, budget allocation, and KPI frameworks. I sit at the leadership table and ensure marketing has a seat in strategic decisions.
Team Building and Management
I hire, develop, and lead your marketing team, whether internal staff, contractors, or agencies. Team meetings, performance reviews, processes, and structure for sustainable success.
Execution Oversight
Strategy without execution is worthless. I ensure things get done: reviewing work, holding people accountable, troubleshooting problems, and stepping in to execute when needed.
Cross-Functional Alignment
I work directly with sales, product, and customer success to ensure marketing supports the entire revenue engine. Shared metrics, shared pipeline, no more silos.
Everything Below Is Part of the Engagement
These aren't separate services to buy. They're all part of what I deliver as your fractional CMO.
Revenue Marketing
Full-funnel demand generation tied to pipeline and revenue targets.
Ask Engine Optimization
AI visibility so ChatGPT, Siri, and Alexa cite your business.
CRM and Automation
HubSpot and Salesforce architecture, implementation, and optimization.
Demand Generation
ABM, outbound, inbound, content, and paid media.
Go-to-Market Strategy
ICP definition, channel strategy, positioning, and launch architecture.
Brand Strategy
Positioning, messaging, visual identity, and competitive differentiation.
AI-Forward Operations
Strategic AI integration for content, personalization, and analytics.
Content and Thought Leadership
Executive content, podcast strategy, and AEO-optimized assets.
Customer Marketing
Retention programs, loyalty, churn prevention, and expansion revenue.
Data and Analytics
KPI frameworks, dashboards, attribution, and decision-support systems.
Marketing Technology
Stack selection, implementation, integration, and optimization.
Website Strategy
Conversion optimization, SEO, AEO, and digital experience.
Your First 90 Days
We start with a sprint focused on quick wins and strategic foundation, then shift to ongoing leadership and optimization.
Audit and Foundation
Deep dive into your business, customers, competitors, tech stack, and team. Full CRM audit. Revenue and pipeline gap analysis. Identify quick wins and build the 90-day roadmap.
Build and Launch
Implement CRM architecture. Launch first acquisition sequences. Build retention systems. Align sales and marketing on shared pipeline. Execute high-impact quick wins.
Optimize and Scale
Measure results against KPIs. Refine campaigns based on data. Scale what's working. Present revenue performance reporting. Set the next quarter's roadmap.
Not Sure If a Fractional CMO Is Right for You?
Take the B2B Revenue Engine Self-Assessment. 24 diagnostic questions across the six stages of the Revenue Engine. In 10 to 15 minutes you'll identify exactly where your marketing-to-revenue conversion is leaking and what to fix in the next 90 days. The output is a personalized PDF report you can share with your team or board.
Take the Self-AssessmentNo spam. No sales follow-up unless you ask for one. Your data stays yours.
The Methodology Behind the Results
The Revenue Engine
The 6D methodology that transforms marketing from a cost center to a repeatable, predictable, and scalable revenue machine. Customer acquisition and expansion infinity loop, CRM as a revenue tool, and the Define-Discover-Design-Develop-Deploy-Demonstrate framework.
See the Revenue Engine →Ask Engine Optimization (AEO)
Moonshot's proprietary methodology for making your business discoverable by AI assistants. When prospects ask ChatGPT, Siri, Alexa, or Google AI about your industry, AEO ensures you're in the answer. Traditional search is declining 25% by 2026.
Learn about AEO →B2B Marketing Services
Three productized engagements sized to where your business is: Revenue Diagnostic (4 to 6 weeks), Strategy Implementation (12 to 16 weeks), and Fractional CMO Retainer (6 months and up). One operating system across all three.
See the Engagement Architecture →Not an Agency. Not a Consultant. A Revenue Partner.
Full-Stack CMO
Strategy, team management, vendor oversight, tech stack, and execution. Not a deck that gets handed off. An executive who builds and runs it.
Revenue Accountability
Every engagement is measured by pipeline contribution, customer acquisition cost, and retention rates. Not impressions, not clicks. Revenue.
AEO Pioneer
Creator of the GenAEO methodology. Moonshot clients are positioned for AI-powered discovery while competitors optimize for yesterday's search.
Proven Track Record
597% MROI. 93% retention. 79% revenue growth. Sales cycles cut from 6.3 to 1.7 months. These aren't projections. They're results.
25+ Years of Revenue Leadership
Ready to Talk?
Book a Complimentary Revenue Diagnostic Advisory Session. 30 minutes, no pitch. A structured working session where we discuss your growth challenges and decide whether a fractional CMO is the right solution for you.