Surge in new revenue
Thanks to Tracy's brilliant fusion of marketing and sales tactics, our company has witnessed a remarkable surge in new business and a stellar retention rate for renewals!
Fractional CMO · Revenue marketing · AEO
Stop marketing. Start building a revenue engine.
Fractional CMO leadership, revenue marketing systems, and Ask Engine Optimization for growth-stage companies ready to scale.
I'm Tracy Wehringer, MBA. 25+ years of executive marketing leadership, now working for you, at a fraction of the cost of a full-time CMO.
- 597% marketing ROI
- 93% retention
- Revenue-first strategy
- 597%Marketing ROI (controller-validated)
- 93%Customer retention rate
- 79%Net-new revenue growth
- 6.3 → 1.7Sales cycle (months)
- 67%Increase in qualified leads
- $24M+Cost savings (Six Sigma)
The problem
Three broken options. One right answer.
You've outgrown founder-led marketing. You need senior leadership to build the function, set strategy, and drive revenue. But your options feel broken.
01
Agencies execute without strategy
Lots of deliverables, unclear ROI. Tactics without a strategic layer produce activity, not outcomes.
02
Consultants advise without accountability
A strategy deck gets delivered. Then they disappear. Nobody owns the implementation.
03
Full-time CMOs cost $400K+
Before they build anything. Salary, benefits, equity, and a 4-6 month executive search.
The fourth option
Moonshot Strategy
A revenue-first fractional CMO who owns the entire marketing function and proves it in the numbers. Executive leadership at 30-50% of the cost.
Services
What we build
Not deliverables. Systems. Infrastructure that compounds over time and drives revenue when you're not watching.
Core service
Fractional CMO
Part-time executive marketing leadership. Strategy, team management, vendor oversight, tech stack, and execution, owned end-to-end. 2-4 days per week, full accountability.
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Methodology
The Revenue Engine
Transform marketing from a cost center to a repeatable, predictable, and scalable revenue machine. CRM architecture, acquisition systems, retention programs, and the 6D framework.
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Proprietary IP
Ask Engine Optimization (AEO)
Be the answer when AI assistants like ChatGPT, Siri, Alexa, and Google AI are asked about your industry. Moonshot's proprietary GenAEO methodology for AI-powered discovery.
Learn moreB2B growth
B2B marketing services
CRM infrastructure, customer acquisition, retention systems, and pipeline management for growth-stage B2B companies. From cost center to revenue engine.
Learn moreB2C growth
B2C marketing services
Multi-channel media strategy, customer acquisition, retention and lifetime value optimization, and AI-powered personalization for consumer brands ready to scale.
Learn moreIntelligence
AI in marketing
Strategic AI integration for content acceleration, personalization at scale, predictive analytics, and CRM automation, with human oversight and brand safety built in.
Learn moreClients
Who I work with
Companies at an inflection point, ready to professionalize marketing, accelerate demand, or reposition for exit.
B2B companies
SaaS, technology, BPO, and professional services firms scaling from $2M to $50M+. Demand generation, ABM, and sales-marketing alignment that drives pipeline.
B2C and DTC brands
Consumer and direct-to-consumer companies needing multi-channel strategy, customer acquisition optimization, and retention programs that reduce CAC and increase lifetime value.
PE/VC portfolio companies
Rapid marketing transformation, go-to-market acceleration, and exit preparation. I work with investors and boards to hit aggressive growth targets.
Startups and early stage
Building the first marketing function. Go-to-market strategy, CRM setup, and acquisition systems that attract customers and investors simultaneously.
"We don't just market solutions. We build the answer economy. Moonshot Strategy helps organizations become the definitive answer in their market, dominating discovery, earning trust at every touchpoint, and converting visibility into revenue."
Tracy A. Wehringer, MBA · Fractional CMO, Moonshot StrategyWhy Moonshot
Not an agency. Not a consultant. A revenue partner.
- Full-stack CMO
Strategy, team management, vendor oversight, tech stack, and execution. Not a deck that gets handed off. An executive who builds and runs it.
- Revenue-first accountability
Every engagement is measured by pipeline contribution, customer acquisition cost, and retention rates. Not impressions, not clicks, revenue.
- AEO pioneer
Creator of the GenAEO methodology. Moonshot clients are positioned for AI-powered discovery while competitors are still optimizing for yesterday's search.
- AI-forward operations
AI and automation integrated into every engagement to increase efficiency, reduce costs, and personalize at scale, with human oversight and brand safety.
Experience
25+ years of revenue leadership
American ExpressGartnerPalo Alto NetworksRoche DiagnosticsPrudential Financial
- 25 years in marketing
- 16 years as fractional CMO
- Six Sigma Green Belt
- Pardot Top 30 Global Marketer
- MBA
Testimonials
Our clients love us
Consistently delivers
At Moonshot Strategy, they created a visionary blueprint for our brand, and then masterfully brought it to life. They consistently deliver outstanding revenue results.
Greatest strength
Tracy's understanding of marketing strategies is her greatest strength; she has a depth of experience that she pulls from to nurture and direct both brands and products towards a brighter future.
Highly engaging copy
Tracy is creative and detail-oriented, and she produces engaging and effective marketing copy throughout the buyer's journey and sales funnel.
Innovative approach
She strives to deliver innovative approaches that enhance product and brand awareness, which ultimately add to the revenue stream.
Let's talk
Ready to build something that scales?
Book a free 30-minute strategy call. No pitch, no pressure, just an honest conversation about your growth goals and whether Moonshot Strategy is the right fit.
tracy@moonshot-strategy.com609.273.0796Sturgeon Bay, Wisconsin