A CMO Who Owns the Number.
Not the Slide Deck.
Senior fractional CMO leadership for consumer brands that have outgrown agencies and aren't ready to hire a full-time executive. 597% controller-validated ROI. 93% retention. 25 years of senior consumer marketing, now leading your growth engine.
Your customers don't think in channels. They don't care about your media plan. They don't know what a funnel is.
They just know whether your brand showed up at the right time, said the right thing, and made it easy to say yes.
Most marketing fails there. Moonshot doesn't.
We build customer acquisition and retention systems that work across every channel your customer touches, powered by AI, measured by revenue, and led by an executive who signs her name to the number at the bottom of the page.
Not an agency. Not a consultant. A CMO who builds it and runs it with you.
If This Is Your Last Three Quarters, Read On.
Four patterns we see across consumer brands stuck between agency execution and full-time CMO commitment.
Scaling Spend, Not Revenue
Ad budgets keep climbing. CAC keeps climbing with them. You're spending more to acquire the same customer, and nobody can explain why.
One-and-Done Customers
Trial buyers, one-time purchasers. They buy once and vanish. No retention system, no second-purchase engine, no lifetime value strategy.
Channel Chaos
Social, paid search, email, SMS, influencer, organic, retail, marketplace. Everything runs in silos. Nobody owns the full picture.
Invisible to AI
When a customer asks Siri, ChatGPT, or Google AI for a recommendation in your category, your brand doesn't show up. Your competitors do.
Three Productized Engagements. One Growth System.
Sized to where your brand is and what you need. Every engagement is built on the same customer-acquisition-and-retention system. Every engagement is productized, with defined scope and fixed pricing. No custom proposals, no hourly billing, no scope debates.
- Full customer acquisition cost analysis
- Channel performance audit (paid, organic, social, email, SMS)
- Retention and lifetime value assessment
- Competitive positioning review
- AI discoverability audit (AEO baseline)
- 90-day prioritized growth roadmap
- Executive presentation of findings
- Everything in the Growth Diagnostic
- Fractional CMO leadership (15 to 20 hours per month)
- Multi-channel media strategy and planning
- Customer acquisition optimization (paid, organic, referral)
- Email and SMS lifecycle campaigns
- CRM setup and customer segmentation
- Monthly performance reporting and optimization
- Everything in the Growth Engine
- Full marketing function ownership
- Retention and loyalty program design
- Customer lifetime value optimization
- AI-powered personalization at scale
- Ask Engine Optimization (AEO) for AI discovery
- Vendor and agency management
- Board-ready marketing and revenue reporting
What Gets Built
Not campaigns. Systems. Infrastructure that acquires customers cheaper, keeps them longer, and grows what they spend.
Customer Acquisition Strategy
Paid social, paid search, organic content, influencer, referral, and partnership programs. Multi-channel acquisition designed to reduce CAC while scaling volume.
Media Planning and Optimization
Channel mix modeling, budget allocation, creative testing frameworks, and performance dashboards. Media strategy that treats your budget like an investment, not an expense.
Retention and Lifetime Value
Email and SMS lifecycle sequences, loyalty programs, churn prediction, win-back campaigns, and second-purchase acceleration. The customer you already have is your most profitable customer.
AI-Powered Personalization
Dynamic content, predictive product recommendations, behavioral segmentation, and AI-generated creative at scale. Personalization that was impossible manually, now built into every touchpoint.
CRM and Customer Data
HubSpot or Salesforce architecture, customer segmentation, purchase behavior analytics, and single-view-of-customer infrastructure. Know who your customers are and what they'll do next.
Ask Engine Optimization (AEO)
When a customer asks ChatGPT, Siri, or Google AI "what's the best [your product]?", AEO ensures your brand is in the answer. The new discovery channel your competitors haven't figured out yet.
AI Changes Everything. We've Already Changed With It.
88% of marketers use AI daily. The question isn't whether to adopt. It's whether your AI strategy is driving revenue or just producing content nobody reads.
Predictive Customer Intelligence
AI identifies which customers will buy again, which are about to churn, and which segments to invest in. Decisions driven by data, not gut feel.
Content at Scale
AI-accelerated content creation across email, social, web, and ad creative. Every piece reviewed and refined by a human strategist for brand voice and quality.
Dynamic Personalization
Product recommendations, email content, and landing pages that adapt to each customer's behavior in real time. 1:1 marketing at scale.
AI Discovery (AEO)
Proprietary GenAEO methodology ensures your brand is cited by AI assistants. Traditional search is declining 25% by 2026. The brands that optimize for AI now own the next decade.
Not an Agency. Not a Consultant. A Growth Partner.
Full-Stack CMO
Strategy, execution, team management, vendor oversight, and media planning. Not a deck that gets handed off. An executive who builds and runs it.
Revenue Accountability
Every engagement is measured by CAC, LTV, retention rate, and revenue per customer. Not impressions, not engagement rates. Revenue.
Both Sides of the Equation
Most agencies only talk acquisition. Moonshot builds both: bringing customers in the front door and making sure they never leave.
AI-Native
AI isn't a bolt-on. It's built into every engagement: content, personalization, analytics, media optimization, and AEO. With human oversight and brand safety.
Consumer Brands We Work With
The Methodology Behind the Results
The Revenue Engine
The 6D methodology and customer-centric infinity loop. Acquisition and expansion working together as one system.
See the Revenue Engine →Results
597% Marketing ROI. 93% retention. 79% revenue growth. Controller-validated, audited results from 25+ years.
See Full Results →AI in Marketing
88% of marketers use AI daily. AI campaigns deliver 22% higher ROI. See how Moonshot integrates AI with human expertise.
See AI in Marketing →Want a Number, Not a Deck?
Book a Complimentary Strategy Session. No pitch. No proposal. An honest 30-minute conversation about your customer economics, your channels, and whether Moonshot is the right fit to lead your growth.
Book a Complimentary Strategy Session